Gameday Spirit has officially partnered with Illinois Athletics to operate the Fighting Illini Team Store! With a history on the University of Illinois campus that dates back to 1998, Gameday Spirit bleeds Orange and Blue. We have two brick-and-mortar store location in Champaign, but you can also find us in-venue at home Illini sporting events. Check out officially licensed apparel from Nike, Champion, Cutter & Buck, along with many other name brands. We also design and print our own officially licensed Illini gear at our production facility in Urbana! Our wide selection of apparel and gifts makes us the perfect place to shop for a Fighting Illini sporting event or to show your school spirit!

Shop our Wide Selection of Fighting Illini Apparel

Our mission at Gameday Spirit is to provide fans with the latest Illini gear in a variety of styles and sizes. We’re constantly expanding our product selection to offer the widest selection of Fighting Illini apparel and accessories for fans to choose from. We value and share our customer's passion for Illinois Athletics, and offer product to support that passion! Want specific Illinois Football apparel for tailgating outside of Gies Memorial Stadium? We have it! Are you in need of new Illini Basketball merch to wear to a B1G basketball game at State Farm Center? We have you covered. Shop our variety of officially-licensed Illini gear for all your sporting event needs!

University of Illinois Fighting Illini Gear

Check out our new Fighting Illini gear! If you are looking for specific Illinois gear, check out the listed categories below:

Illinois Men's Gear
Illinois Women's Gear
Illinois Headwear
Illinois Novelties
Illinois Nike Apparel

Illinois Novelties and Collectibles

Show your Fighting Illini pride outside of sporting events with novelties or collectibles. Check out our selection of University of Illinois merchandise to show your spirit from a variety of categories:

Auto Accessories
Banners & Flags
Drinkware
Home & Office
Tailgate Necessities
Keychains & Lanyards

Why purchase products from Gameday Spirit?

As the Official Team Store of Fighting Illini Athletics, we’re proud to partner with the University of Illinois Athletic Department to provide a second-to-none shopping experience for Illinois fans. We’re a company that is proud to be a part of the Champaign-Urbana community. Shop with us online or in-venue for all of your Fighting Illini needs!